Privacy Policy

KERATO® Eye Color Change Clinic

New York: 160 East 56th Street, Ste 301, New York, NY 10022

Miami: 860 NW 42nd Ave, Ste 206, Miami, FL 33126

Phone: (866) 426-5671  |  www.kerato.com

Last updated: July 2026

This privacy notice for KERATO® (“we,” “us,” or “our”) explains how we collect, use, store, and share your information when you visit https://www.kerato.com, book a consultation, contact us, or interact with us online or in person.

KERATO® is a medical eye color change clinic offering keratopigmentation (permanent eye color change) and laser vision correction, led by Dr. Alexander Movshovich, MD, PhD. We operate offices in New York, NY and Miami, FL.

1. Cookies

We use cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. By continuing using this website you agree to their use.

2. Analytics

This website collects personal data to power our site analytics, including:

• Information about your browser, network, and device
• Web pages you visited prior to coming to this website
• Your IP address

This information may also include details about your use of this website, including:

• Clicks
• Internal links
• Pages visited
• Scrolling
• Searches
• Timestamps

We collect this information to learn about site traffic and activity.

3. Fonts

This website uses font files from Google Fonts and Adobe Fonts. To properly display this site to you, servers where the font files are stored may receive personal information about you, including:

• Information about your browser, network, or device
• Your IP address

4. Information We Collect

Information you provide

When you submit a contact form, we collect personal information from you to ensure a fast and convenient experience. We may collect information like your:

• Email address
• Information about your current and desired eye color
• Information about your previous eye surgeries if they took place
• Name
• Phone number (including mobile number for SMS communications)

Automatically collected information

We may also automatically collect IP address, browser and device information, website usage data, pages visited, and interactions when you visit our site.

5. How We Use Your Information

We use your information to:

• Process consultation bookings and payments
• Send appointment confirmations, reminders, and procedure-related updates
• Communicate updates about your candidacy evaluation or procedure
• Send promotional messages (only if you opt in)
• Support our CRM, messaging, and marketing systems
• Improve our website and services
• Prevent fraud and ensure security

6. Sharing Your Information

We share your information with the following trusted service providers who help us operate our business:

• Knownhost — website hosting provider
• HubSpot — CRM and marketing system
• ManyChat — messaging automation
• RingCentral — communications platform
• Twilio, Inc. — for SMS/text message delivery
• Workee (Jeeny AI) — for booking and marketing automation
• Google and Meta — for retargeting and advertising (email/website activity only)
• Payment processors — for billing and transactions

SMS OPT-IN DATA: Mobile phone numbers and SMS opt-in consent data will not be shared with any third parties or affiliates for marketing or promotional purposes under any circumstances. SMS opt-in data is shared solely with Twilio, Inc. to facilitate delivery of messages you have consented to receive. Twilio is contractually prohibited from using this data for any independent marketing purpose.

We may securely share certain data (such as email addresses or website activity) with trusted advertising partners like Google and Meta solely for our own business retargeting and marketing purposes. This does not include phone numbers or SMS consent data.

We may also disclose information if required by law, to protect our rights or patients, or in case of business transfer.

7. Medical Information & Privacy

As a medical practice, we handle your health information with strict confidentiality. Information about your eye color, vision history, and prior surgeries is collected solely for clinical evaluation purposes and will not be shared without your consent, except as required by law or for the delivery of your care.

8. Data Retention

We retain your information only as long as necessary to provide services, maintain clinical and business records, and comply with legal obligations.

9. Data Security

We use reasonable administrative and technical safeguards to protect your data. However, no system is completely secure.

10. Children’s Privacy

We do not knowingly collect personal data from individuals under 18. Keratopigmentation procedures are only available to adults.

11. Your Rights

By your request we can:

• Send you a copy of your personal information that was collected
• Delete your personal information

To submit a request, contact us at (866) 426-5671 or through our website contact form at www.kerato.com/contact/.

12. California Privacy Rights

If you are a California resident, you may request access to, deletion of, or correction of your personal data. We do not sell personal information.

13. SMS Communications

Types of messages

If you opt in, you may receive:

Service-related messages:

• Consultation confirmations and reminders
• Transactional Service Messages (such as missed call text-backs)
• Candidacy evaluation updates
• Pre- and post-procedure follow-ups
• Booking updates and schedule changes

Marketing messages (optional):

• Promotions and limited-time offers
• New procedure or color announcements
• Clinic updates

Opt-in

You may opt in by:

• Booking online via Workee — two separate checkboxes are presented: (1) Informational checkbox (required, unchecked by default): consent to receive service-related messages. (2) Marketing checkbox (optional, unchecked by default): consent to receive promotional messages.
• Submitting a contact or consultation form on our website
• Providing written consent in person

Consent to marketing messages is NOT a condition of booking a consultation or receiving care.

Opt-out

You may opt out at any time by:

• Replying STOP to any message
• Calling (866) 426-5671
• Submitting a request through www.kerato.com/contact/

Help

Reply HELP or contact us at (866) 426-5671 or www.kerato.com/contact/.

Message frequency & rates

Message frequency varies. Message and data rates may apply.

SMS Data Protection

We do NOT sell or share SMS opt-in data or mobile phone numbers with third parties for marketing or promotional purposes under any circumstances.

14. Email Communications

You may receive booking confirmations, procedure updates, and promotions (if subscribed). You can unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly.

15. Cookies and Consent Management

We use a consent management platform to allow you to manage your cookie preferences. You may accept, deny, or customize your consent at any time using the cookie management tool on our website.

16. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

17. Copyright & DMCA Notice

All images, videos, patient photographs, and clinical results displayed on this website are the exclusive property of KERATO® and may not be copied, reproduced, or used without prior written permission. KERATO® actively monitors for unauthorized use of its content and will pursue DMCA takedown procedures where applicable.

18. Updates to This Policy

We may update this Privacy Policy at any time. Updates will be posted on this page at www.kerato.com/privacy/.

19. Contact Information

KERATO® Eye Color Change Clinic

New York: 160 East 56th Street, Ste 301, New York, NY 10022

Miami: 860 NW 42nd Ave, Ste 206, Miami, FL 33126

Phone: (866) 426-5671

Website: www.kerato.com

Contact form: www.kerato.com/contact/

20. Data Requests

To access, update, or delete your personal data, contact us at (866) 426-5671 or through www.kerato.com/contact/.