40+ years in ophthalmic surgery
1,800+ successful procedures
Technique with 17+ years of clinical history
First dedicated U.S. eye color change clinic
KERATO® is the first clinic in the Western Hemisphere dedicated exclusively to safe, permanent eye color change. Founded in 2019 by Dr. Alexander Movshovich, MD, PhD, we specialize in medical keratopigmentation performed in our New York and Miami offices. We also offer advanced laser vision correction, including LASIK, PRK, and SMILE, performed under the same surgical standards.
KERATO® uses cosmetic keratopigmentation, a femtosecond laser-guided corneal procedure that permanently changes eye color without implants, iris damage, or intraocular surgery. The technique is designed to preserve ocular integrity while delivering natural-looking, customized results. Unlike iris implants, laser depigmentation, or eye tattooing, the KERATO® method places pigment within the cornea, keeping internal eye structures untouched and reducing unnecessary risk.
– Performed with advanced femtosecond laser technology – No pain — topical anesthetic eye drops only – No implants, no intraocular instruments – Patented instruments allow post-procedure color and intensity refinement – Designed for both subtle enhancements and noticeable transformations Every procedure is tailored to your anatomy, lifestyle, and aesthetic goals.
The Most Experienced Keratopigmentation Surgeon Worldwide. Keratopigmentation has been performed worldwide for over 17 years, but KERATO® set the clinical standard in the world. Dr. Movshovich is: – The only ophthalmologist performing keratopigmentation after LASIK and KLEx (SMILE) – The only surgeon able to adjust the limbal ring during the procedure – A Clinical Associate Professor of Ophthalmology with 40+ years of surgical experience This depth of experience directly informs safety protocols, patient selection, and long-term outcomes.
PERMANENT. SAFE. RELIABLE. PAINLESS. IMMEDIATE.
Led by the World’s Most Experienced Keratopigmentation Surgeon
Alexander Movshovich MD, PHD in KERATO Surgery Room
IN THE NEWS
“People get their teeth done, they get implants and cosmetic treatments. If it’s something that could make you happier, make you look better— then why not?”
"KERATO is the first keratopigmentation practice in the U.S. that uses special lasers to insert pigments inside a healthy cornea to cover the eye’s natural color, which lies in the iris."
"The idea of keratopigmentation is to basically place the pigment inside of the cornea, which would hide, or shadow rather, the underlying color of the eye."
"It’s a safer option for those looking to permanently change their eye color because it doesn’t actually enter the eyeball or place any foreign body within it.."
"First, some numbing drops; then, the laser, and finally injecting the ink. After 40 minutes, it was all done. Very, very good. No pain—and everything was amazing!
"When Titus looks in the mirror and sees that his once-dark eyes are now blue-gray, he says, he’s grateful that he had the surgery. ‘Now, with my new color, I just look like myself.’"
We believe our eyes are a true reflection of who we are. Sometimes, we simply need a little help to share that reflection with the world.
Browse the full KERATO® color palette, designed to deliver natural, balanced results across different iris colors and skin tones. Final color and intensity are personalized during your Pre-Procedure Eye Exam.
KERATO® also offers LASIK, PRK, and SMILE (KLEx), performed by Dr. Movshovich. If you’ve completed keratopigmentation with KERATO® in New York or Miami, you receive $1,000 off the posted refractive surgery price.
PRK: $4,000
LASIK: $5,000
SMILE (KLEx): $6,000
PRK: $3,000
LASIK: $4,000
SMILE (KLEx): $5,000
Discount applies to patients who underwent keratopigmentation at KERATO® NYC/MIAMI; final eligibility is confirmed during Pre-Procedure Eye Exam.
KERATO® welcomes patients in New York and Miami. Appointments are limited due to individualized surgical care.
KERATO® welcomes patients from across the United States and internationally, with in-person Pre-Procedure Eye Exams and procedures offered at our New York City and Miami locations.
Located in Midtown Manhattan, our New York office serves patients from across New York City and the Tri-State area, including Manhattan, Brooklyn, Queens, the Bronx, Long Island, Westchester, and Northern New Jersey.
Its central location also makes it a preferred choice for international patients traveling from Europe and beyond.
Our Miami office provides convenient access for patients across South Florida and the Southeast, including Miami, Fort Lauderdale, Boca Raton, West Palm Beach, and surrounding areas.
With proximity to Miami International Airport, this location is also popular with patients traveling from Latin America, the Caribbean, and other U.S. states.
Patients frequently travel to KERATO® from outside their local region for Pre-Procedure Eye Exams and treatment. Both locations follow the same diagnostic standards, safety protocols, and surgical technique under the direct care of Dr. Alexander Movshovich.
Patients treated in Miami are cared for by the same surgical and clinical team as our New York office. The team travels from New York to Miami, ensuring consistent standards and experience across both locations.
Our Patient Care Coordinators are bilingual and available in both English and Spanish to assist with scheduling and planning.
Phone:
(866) 426-5671
Hours:
Monday–Friday, 9:00 am – 5:00 pm EDT
Weekend inquiries are accepted; our team will return your call.
Media & Press:
media@kerato.com
Collaborations:
collaboration@kerato.com
Fill out this form and we’ll send you more information
Get started by completing the form above.
Safe and Permanent Eye Color Change with KERATO is now possible. With our experience in over 1800 cases, we deliver the most beautiful, natural, and aesthetically pleasing results. People from all over the world travel to KERATO practice because they trust our experience and love our results.
With the Keratopigmentation procedure, natural pigments of green, blue, and brown are available. Adjusted to your personal preference, the pigment is placed into the cornea, which is located in front of the iris, thus masking and permanently changing the color of your eyes.
We work with trusted financing partners to make treatment more accessible. Flexible plans and 0% APR options may be available, subject to approval.
Skip to content
